Straight-talking advice on marketing, websites, leads and systems for electricians. Written by a working spark, not a marketing suit.
The honest version. What actually gets a sparky more work in 2026, and what's a waste of your money.
Read it → LeadsYou're renting leads everyone else gets too. Here's how to own your work instead of paying for it every month.
Read it → SystemsTradify, Powered Now, ServiceM8, Jobber. Which one's right for you, and how to make it actually save you time.
Read it → WebsitesShort answer: yes. Long answer: only if it's built to bring jobs in. Here's what yours must have.
Read it → AIThe spark down the road has something answering his phone 24/7. Here's what AI actually does for a trade business.
Read it → ReviewsThe cheapest marketing there is, and most sparks never bother. The dead-simple system to stack up reviews.
Read it → Commercial WorkOne relationship with the right facilities manager beats a year of domestic one-offs. Here's how to break into commercial contracts.
Read it → EV ChargingEvery third car on the drive is electric now. Here's how to actually win that work instead of letting it walk past.
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