The Sparky's Blog

Get more work.
Get off the tools.

Straight-talking advice on marketing, websites, leads and systems for electricians. Written by a working spark, not a marketing suit.

Marketing for Electricians: The No-Nonsense Guide

The honest version. What actually gets a sparky more work in 2026, and what's a waste of your money.

You're renting leads everyone else gets too. Here's how to own your work instead of paying for it every month.

Tradify, Powered Now, ServiceM8, Jobber. Which one's right for you, and how to make it actually save you time.

Short answer: yes. Long answer: only if it's built to bring jobs in. Here's what yours must have.

The spark down the road has something answering his phone 24/7. Here's what AI actually does for a trade business.

The cheapest marketing there is, and most sparks never bother. The dead-simple system to stack up reviews.