How to Get Electrician Leads Without Checkatrade

How much did you hand Checkatrade last year? Have a proper think. A ton a month, plus a fee every time you want a lead. A lead they have also flogged to three other sparks down the road.

That is the bit that grates. You are not buying work, you are renting a chance at it, and so is everyone else. Here is how to get leads that are actually yours.

Why the lead sites keep you stuck

The same enquiry gets sold to several tradesmen at once, so you are straight into a race to the bottom on price. You own nothing. And the minute you stop paying, the leads stop dead. It is rented work, not a business.

1. Own your Google presence

A proper Google Business Profile and a website mean the jobs come to you, and only you. No middle man, no sharing. You own that lead forever, and the next one, and the one after that.

2. Catch the calls you cannot answer

Missed-call text-back fires an automatic text the second you cannot pick up. Most folk will not leave a voicemail, they just ring the next spark. Catch them instead and you win back a job most weeks.

3. Stack up reviews

Reviews are free, they compound, and they win the job over the bloke with four. Ask every happy customer, same day. Full system here.

4. Mine the gold you already have

Your past customers are the cheapest work there is. A quick text to last year is jobs sat in your phone right now. And ask for referrals on every good job, do not just hope for them.

5. Do the maths

Add up a year of Checkatrade fees plus per-lead costs. Now imagine that money going into systems you own that bring leads in on their own, forever. It is not even close.